In layman terms, Search Engine Optimization (SEO) attracts users searching for keywords and keyword phrases related to your site, which attracts more visitors and leads. Consequently, with higher rankings, you get higher conversions and sales.
To be effective, the steps include in-depth keyword research, structuring your site, and building links to ensure companies become at the top of the SERPs which are search engine results pages.
Like our digital marketing agency, many others use SEO as a tool for higher rankings.
Let us share 5 reasons why SEO is highly valuable in giving you greater visibility and thus increases your presence online.
AN OPTIMIZED WEBSITE GETS MORE TRAFFIC
At its core, SEO is a collection of practices that increase the visibility of your website.
When your website is optimized using specific keywords, this is when the search engines perceive it as a relevant source for users. As a result, your website gets better visibility and gets more traffic.
- 67% of all the clicks are derived from the first five organic results (Forbes)
- 75% of internet users never scroll past page one of the search results (Forbes)
An optimized website always holds better chances of attracting traffic than a simple website with little to zero implementation.
SEO DOES NOT REQUIRE PAID ADVERTISING
Paid advertising is expensive and not organic. SEO (Search Engine Optimization) is all organic. Realize optimization is a work of patience and offers long-standing results. With the right SEO strategy, you eventually build an authoritative website, and your website achieves one of the top positions against relevant keywords. By continuing to implement, the right SEO practices, and the traffic keeps coming. While paid traffic dries up when you stop paying.
MEASURES EVERY ASPECT OF RESULTS
SEO is a measurable strategy. You can track its performance, identify the loopholes, and fine-tune your strategy. One of the best Key Performance Indicator is the click-through rate (CTR). You can check the click-through rate of your website by dividing the number of clicks to the views.
If you want to refine your optimization effort, then measuring the impact of your work is mandatory. That’s the best thing about SEO that it is measurable. Based on the performance of your work, you can pivot your priorities at any time.
Several measuring metrics include CTR, Engagement metrics, Time on the page, Bounce rate, Scroll depth, Search traffic, and Ranking.
MAXAMIZES USER EXPERIENCE
The user experience elements are all rolled into Search Engine Optimization practices.
The process focuses on creating content for both websites and audiences. Some common practices like good readability, presence of images, clarity, use of headings, and a few others have the ultimate objective of improving the user experience. Google can now interpret a positive or negative user experience. When the user experiences a negative experience, they will leave your site quickly. When designing your site, the priority is to have the user be able to access the information they are seeking in a few quick clicks. That way the user secures exactly what they seek.
INCREASES CREDIBILITY AND AUTHORITY
The three pillars of SEO include authority, relevance, and credibility. Credibility is a crucial ranking factor in Google. Here are the specific factors that influence your credibility. Links from reputable sites will have a positive effect on your site’s credibility. Continually updated content that is easy to digest. As Google sees your website increasing more visitors, your site becomes more trustworthy. Implementing targeted, quality SEO strategies on your website will always be beneficial to your brand and your marketing efforts.
Positive optimization practices quickly help search engines to identify the most credible and relevant websites fast. When you implement all the right Search Engine Optimization tactics on your website, its visibility improves, and you attract a big portion of your target audience. Credibility and authority are not built overnight. They require constant effort and refinement of optimization practices.
WE PROVIDE YOU TOP RESULTS FOR YOUR SITE
Our SEO solutions at Ileana Kane Marketing will place your California business in front of the right customers when they need you. Our team of SEO specialists will develop and then execute the right strategy to increase your business. Our proven optimization practices provide you with increased traffic and leads. We formulate and lay the foundation with a highly-researched marketing plan, then implement the plan and add link building.