Using on-page SEO services is essential to have a successful online company.
Search engine optimization is the best way to direct visitors to your website. Paid advertising is effective, but it does have its place. SEO has a higher (ROI) return on investment than pay-per-click advertising.
Let’s start with what will give you the best on-page results.
We will address on-page SEO strategy, on-page SEO process, and the best way to use on-page SEO factors to take advantage of all your on-page SEO efforts.
Powerful on-page SEO is a valuable tool
On-page SEO, also called on-site SEO, is a crucial digital marketing tool you’ve heard of many times.
Do you know what on-page SEO is? You may need help to grasp the complex and multifaceted nature of on-page SEO, even if you can understand some aspects.
On-page SEO is complex and requires knowledge of many elements. Understanding the basics and working of SEO is crucial to know why it is essential.
Page SEO will improve search visibility, increasing the chances of converting prospects and customers.
You can find the best SEO tools to optimize your rankings here.
What makes powerful on-site SEO?
Search engine rankings are driven by quality, authoritative content. This is especially true for SEO marketing.
High-quality content written specifically for the intended user will increase site traffic and improve your site’s relevance, trustworthiness, and authority.
It is also excellent for building brand awareness and relationships with prospects.
As you read below, you will uncover the on-page factors to create a robust presence.
SEO: Why invest in on-page SEO ?
Information is primarily found online. There can still be some return on investment in advertising in television, print, and radio.
However, people will use search engines if they seek specific information. Google is the best search engine to use if you are looking for an “electrician near me.”
A person who intends to search google is more likely to find an electrician in their area than someone who accidentally stumbles upon a TV ad.
Page SEO is a crucial aspect of any business. People are more likely to click on the first result that they find. People are expected to only click on one outcome.
Potential customers often click on the first result and make a purchase. It is a disadvantage to be second in search results but not first.
Any effect that isn’t in the first few results will get very little traffic.
Search engine optimization should always aim to be in the first place on search results. The second place needs to be better and is a significant step down.
Professionals in SEO can quickly achieve first place in google search results. Local businesses are more likely to rank higher in searches for local companies.
Ileana Kane Marketing can rank your website high with minimal effort.
SEO: Why invest in on-page SEO ?
Information is primarily found online. There can still be some return on investment in advertising in television, print, and radio.
However, people will use search engines if they seek specific information. Google is the best search engine to use if you are looking for an “electrician near me.”
A person who intends to search google is more likely to find an electrician in their area than someone who accidentally stumbles upon a TV ad.
Page SEO is a crucial aspect of any business. People are more likely to click on the first result that they find. People are expected to only click on one outcome.
Potential customers often click on the first result and make a purchase. It is a disadvantage to be second in search results but not first.
Any effect that isn’t in the first few results will get very little traffic.
Search engine optimization should always aim to be in the first place on search results. The second place needs to be better and is a significant step down.
Professionals in SEO can quickly achieve first place in google search results. Local businesses are more likely to rank higher in searches for local companies.
Ileana Kane Marketing can rank your website high with minimal effort.
Why is on-page SEO important?
On-page SEO and off-page SEO are equally important. They serve different functions for search engine optimization.
SEO may be more important than advertising to many businesses.
Any website design that increases the likelihood of your website ranking for a specific keyword in a Google search is called on-page SEO (also known as on-site SEO).
Google notices websites when text with words similar to those people searches for are included. However, more than just knowing the keywords and ensuring you have them is required.
If you want to be the first search result, it is necessary to use more advanced methods.
Your website’s search rank will rise if there are more links from other sites (external links).
Google will look for linked pages frequently and increase its search rank. Website rankings improve when internal linking is present.
It’s also good to be linked to other sites that offer similar content. External links can also improve search rankings.
Websites will only rank well if it has a simple address. Using a simple and concise address also helps increase rankings.
Google and other search engines match keywords to URLs. Therefore, all URLs should include the keywords you wish to rank for.
It is essential to know if a website loads quickly. Google wants its users to be satisfied by sending them to the websites they love.
Websites should have a fast site speed and page speed because Google will mark a page as lower quality if it takes longer than 30 seconds to load.
Mobile-friendly websites are essential for SEO. Websites that are difficult to view on smartphones will rank poorly.
A proper description is another relevant tip. A person searching for Google images may click a picture and go to your website. Photos with captions will rank higher in image searches. Google will also appreciate any additional information about your website’s content. An algorithm will rank your website, often without any human input. The algorithm will need a lot of information from you, including image descriptions.
On-page SEO is anything you do to improve your website’s ranking. This is a very different category and includes linking to other websites from yours or any actions you take off your website pages to improve your search ranking.
Today, business owners need to be able to do on-page SEO. Search engine optimization accounts for the majority of search rankings. Even though you may need to advertise, search engine optimization usually has a higher return on investment (ROI) than traditional advertising. Smaller businesses still need to be made aware of the importance of search engine optimization. Using SEO gives the business owner a competitive edge.
Let’s get started with on-page elements.
Each item listed below is a ranking factor for page SEO.
Powerful on-page SEO is a valuable tool
We ensure Google sees your website as high quality when optimizing it for search engines using the following on-page SEO strategy. Websites look bad to a search engine algorithm if it has poor English and slow load times.
Give Google as much information as possible. The algorithm may place your website at the top of search results for popular keywords if provided with enough information.
All on-site information below is focused on improving search visibility which in turn gives better outcomes for the search engine results pages.
Keywords
Google is way smarter than it was back in the day and today still uses old-school work, such as looking for a specific keyword on your website page.
Google’s own “How Search Works” report states the following:
“The most basic signal that information is relevant is when a webpage explains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or the body of the text, the information is more likely to be relevant.”
Keyword research is crucial using a target keyword or keywords. Target keywords are individual words or keyword phrase that search engines and users employ to find the relevant content they need.
Search visibility and search engine results pages improve by using the right keywords; thus, keyword research is a priority.
When doing keyword research, we make sure to match search intent of the potential customer.
Keywords LSI
LSI keywords are another way that google automatically categorizes web pages. For example, Google might find other words often paired with “chemistry” on your website. The word chemistry might also be used in conjunction with terms like medicine, science, experiment, and medicine.
If you include keywords that are similar to what you want to rank for in Google search results, it will improve your search ranking. A free online tool can help you create LSI Keywords for any word.
Keyword Density
Keyword density is essential if you want your website to rank highly on search results. Google penalizes sites with high keyword density as spam and gives lower rankings for keyword stuffing.
Include relevant keywords in all text. Keyword density refers to how often keywords are used with the words on the page.
Our agency makes sure there is no keyword stuff with all written copy.
Title Tags
The title tag is sometimes called the meta title or page title, which refers to the website’s title. The title of a website’s URL is not its title. The URL’s title is distinct and separate. You will see the title in bold text at the top and the URL below.
SEO is all about choosing an excellent title tag for web pages. A catchy title tag will make it more likely for potential customers to click your web pages when they search for them.
Search engines also read title tags. This allows search engines to understand the basic information about the website. Clear words are the best way to tell search engines what your site’s subject is and grab users’ attention.
Title tags are important because:
- The title tags are an essential part of on-page SEO and help search engines understand the content of each page.
- The page’s title is the first thing search engines look at when ranking your page
- Having the correct page title can help raise your site’s ranking.
Meta Descriptions
Edit your HTML to create an engaging meta description. An HTML meta description can be used to describe your website.
Using meta descriptions with title tags encourages people to click on your website instead of a competitor’s.
Meta descriptions should be as eye-catching as possible. A potential customer might only glance at the meta description for a few seconds before deciding to click.
An engaging meta description gives you a higher click-through rate (CTR) opportunity.
Missing meta descriptions are a huge detriment to attracting customers.
URLs
URLs are an integral part of the web’s structure and go back to the very beginning of the internet.
No matter where you live, you can use the same URL to take you to the same page. URLs should be concise and easily readable.
Potential customers might not click on your website if they see a long URL.
Web page titles are more critical than URLs for potential customers. However, having an exact URL for each web page is still essential.
Make sure a keyword is included in your URL; remember, a shorter URL is preferable.
Permalink Structure
WordPress allows you to specify the URL for every post on your site.
You will have numbers after every URL if you use default permalinks (URLs). Schema markup makes your website more visible in search results.
This is detrimental to search engine optimization.
A better idea is to go with a structure such as:
or
URLs that are difficult to read are not recommended for SEO.
Page content for the body
The most important part of on-page optimization is the web page content, also called page content.
Your web page content is the text you include in your search engine optimization.
Websites won’t rank well if it doesn’t include keywords or is too keyword stuffed. The page’s content text must be engaging, informative, and grammatically correct.
High-quality content is a must because AI will not index pages with spelling or grammar errors and will refuse to rank them near the top.
Internal linking
Google searches the internet by clicking on links. Google then determines which pieces of content are related and how quality is each website’s content.
Your website may be penalized if it contains a few poor-quality pages. Make sure to include high-quality pages on your website that can drag down the rest.
Internal linking should be planned and organized. Organize your site like a pyramid.
The pyramid’s top is the homepage, and secondary pages link to the homepage. Tertiary pages below the secondary pages link to the homepage only.
When you add something to your website, ensure that it relates directly to the homepage and not to secondary pages.
Google will notice your link if it is linked to the homepage.
Alt tags
Alt tags are also called alt text and can be used for various purposes.
The descriptive alt tags describe images on a website to people who cannot see them. This is called image optimization.
The screen reader allows you to hear the text of a website in audio. The screen reader will describe the images and read them to you.
Although search engine AI is improving at recognizing images and identifying what they are, it is still very early in its development.
Text descriptions are used for images that the search engine AI can’t identify. Using descriptive alt tags, your website or web pages may rank higher.
These should be very brief – use target keywords or a keyword phrase. The good idea is to limit your tags to five to ten words.
Advanced On-Page SEO Factors
TF*IDF
Google uses TF*IDF to determine the purpose of a website and which search keywords it should be matched with.
A search for “coke” might lead to someone searching for coca-cola. However, it could also refer to “coke county” in Texas.
Google AI uses TF*IDF and many other methods to determine a website’s topic. Google uses this formula to compare how frequently a keyword appears on your site with how common it is on the internet.
To calculate your TF*IDF score, you can use an online tool. You can then modify your website to improve your score.
Analyze competitors
A company might have to take on its competitors to succeed in on-page SEO.
These on-page SEO teams need to know which websites compete for top rankings for the exact keywords and what the on-page SEO teams will have to do.
On-page optimization teams must be able to identify their competitors and target keywords they are targeting. They need to know how to create a network of internal links and how to do better than their competition.
Internal links are part of your internal link-building efforts.
It is also important for these teams to note any inbound links being received. Inbound links come from another site to your own website
Featured Snippet Optimization
Google will display a featured snippet if a search is done for “fastest car” or similar phrases. Images, text, and a table with “people also ask questions” will appear after the search results.
Your website will be featured in the highlighted snippets for keywords you select. This will ensure that it receives almost all the organic traffic.
If you want search keywords that lead to featured snippets for your website, then it is necessary to use specialized search engine optimization strategies. It is vital to create content that is similar in style to the featured snippet results on Google.
A list of bullet-pointed facts can be featured on this page, especially if paired with an image.
A featured snippet may be a recipe on your website that users can view without visiting. Schema markup allows you to decide the appearance of your featured snippet.
Voice search optimization
Voice search optimization is essential. Many people use voice search engines to find answers via their Alexa. You will only get traffic if you optimize for voice search. Many people prefer to use their smartphones for voice searches.
Since 2013, AI for voice searches has dramatically improved. AI for voice search has significantly improved since 2013.
Voice search keywords and text search keywords are different. People use other words when they search online. Text searches may need to be more accurate.
Voice searches can often be grammatically correct. Voice searches return one result, not a list. It would help if you aimed for the first keyword result.
The second-highest result will not receive any traffic. Although voice results may not be as important as text results, they could become the most relevant.
Get a free SEO audit to determine what’s holding your business back. It will stagnate if you don’t identify what is holding your business back.
Technical SEO
Even though our focus is 0n-page SEO, technical SEO is placed here because on-page SEO (or on-site SEO) is the process of optimizing web pages to rank higher in search engines for specific keywords to increase organic traffic.
Including technical SEO is essential for a successful SEO strategy.
Site Architecture
Site architecture refers to the hierarchical structure of website pages. Internal linking reflects this structure. The site architecture should make it easy for visitors to find the information quickly and easily they need. Search engine crawlers to understand the relationships between pages.
Also, site architecture is the way information on your site is organized and prioritized. Search engines can understand the structure of your site so that site visitors can quickly find what they need with intuitive navigation features.
Site speed
Google considers a slow-loading website to be low quality. Over two hundred ranking factors are considered when deciding how high a website should rank in google search results.
Certain ranking factors are more important than others.
Site speed is one of the most crucial ranking factors.
Responsive Design
Responsive design is a web design that doesn’t have separate versions for desktop and mobile users. In recent years, many sites have moved to this model. If a mobile user visits a website, it can display a mobile-friendly version. If a desktop user views the page, it can automatically adjust to a larger display. It is easy to make elements scale to fit the screen. Although it may initially seem complicated, a novice website builder will often use responsive design.
Google will assign a low rank to websites that are not responsive to mobile users. Google tracks user behavior on every site. The Google ranking algorithm will consider their behavior if they find the website difficult to use. Google won’t rank a website with many visitors clicking on it and then hitting the back button to go elsewhere. People will spend more time on your pages if they are responsive. Your pages will also rank higher.
Google’s AI is improving yearly, but it still has some limitations. Google’s AI can only sometimes discern what text is being discussed. It is essential to give Google bots as many details as possible.
A featured snippet may be a recipe on your website that users can view without visiting. Schema markup allows you to decide the appearance of your featured snippet.
Structured Data & Schema markup
A website can be broken down into three parts:
The text. Text is any written word that is visible to the viewers.
The markup. This is the HTML code that instructs a computer how to display text and images on a website.
Structured data. Structured data is information that search engine bots use to help them categorize and rank sites. Google’s AI is improving every year, but it still has some limitations. Google’s AI cannot always discern what text is being discussed. It is important to give Google bots as many details as possible.
Schema markup makes your website more visible in search results. A featured snippet may be a recipe on your website that users can view without having to visit your site. Schema markup allows you to decide the appearance of your featured snippet.
Crawl budget efficiency
Google crawls the internet to find websites, just as it did with older search engines in the 1990s. Google crawls the web, linking to each other, and eventually finds all that is available. Google may need help crawling specific sites more than others.
Frequently asked questions
What is on-page SEO?
Nearly everything that we have covered here is on-page SEO. Any content change that improves your rank in a search engine’s search results is called on-page SEO.
What is the difference between off-page and on-page SEO?
Off-page SEO refers to things that can increase a page’s ranking but have nothing to do with the content. For example, off-page SEO links another website to your website to improve its rank.
What does E-A-T stand for in on-page SEO?
E-A-T- stands for expertise, authoritativeness, and trustworthiness. It comes from Google’s Search Quality Rater Guidelines. This group of Google’s guidelines is a 168-page document used by human quality raters to assess the quality of Google’s search results.
Google published this document online in 2013 to “help webmasters understand what Google looks for in a web page.”
E-A-T isn’t a ranking factor; however, including it in your on-page SEO is a must to help contribute to higher rankings. Make sure it is included in your on-page optimization.
Google wants to ensure users receive a good experience, so there is a Page Quality (PQ) rating and Needs Met (NM) rating on a particular page they are searching.
What are search queries?
A search query is a phrase, or a keyword combination users enter in search engines to find things of interest. A search query may or may not include a target keyword.
Are landing pages suitable for SEO?
You want to avoid landing pages if you wish for your website to rank high. Sending everyone who finds your site to a page intended to get their attention and generate a quick sale can sometimes work, but it is not a good SEO practice. Pages with more informative content are what google wants to rank at the top, not landing pages aiming for quick sales.
How do I get my site to show up on google?
Google will only find your website if it has at least one link. It is, therefore, essential to have a method of getting at least some traffic from the beginning.
Ileana Kane Marketing’s on-page SEO services in local areas can help ensure your business is visible on local search results. This will drive more foot traffic to your site and ultimately lead to more sales. Ileana Kane Marketing can help you grow your business. Contact us today!
Make sure you get a free Local SEO Audit to determine what’s holding your business back.
