Posts Tagged ‘success’

“To Get the Gold Go Bold”
By Ileana Kane

I’ve been reflecting on the hundreds of clients I’ve
personally  helped in growing their business and
accelerating their cash flow. Each client had
such impactful changes in their business and 
there was one thing the most successful client
did that made a big difference.  
   

This one thing is within all of us if we will give
way to our natural brilliance.  Each of these clients
put their stake in the ground to take a BOLD pathway.

Let me give you three tips to taking a BOLD pathway:

Tip 1: Make a bold money goal.   
You want to choose a short time frame such as 30-90 days so you
can stretch your thinking.  Pick a ‘just right amount’ for you. I found
somewhere between 30-50% more than what you are currently
bringing in works well for most.  I’ve actually tripled my business
by using this simple action.  

Tip 2: Make a bold claim.
Your bold claim challenges you to step up while you stand out with
your programs.  This is not something your money is riding on it’s 
something your integrity is riding on.  Your bold claim states the results
you deliver for your clients.  One of my clients, a coach,  who works
with women in transition from divorce state: “You will have a plan that 
you can cheerfully and confidently follow that brings harmony back into 
your life in 90 days or less.“ 

In my new program Charging What You’re Worth and Getting the Fees 
You Deserve: “By the time you complete each of the 7 steps you will 
know what to do so you can charge 20%-50% more than you do right 
now.“  

A bold claim will call forth the best in you and will sweep your client up
in your passion for what you do. 

Tip 3: Take bold action. 
Be open to new approaches for achieving your goal.
The power of  a bold money goal coupled with taking bold action isn’t
to bring home the bucks.  This is to help you take the leap forward to
expand what’s possible for you and your business.  So, look at doing
something in a new way, a whole new approach and a bigger way. 

The power of bold action is for you to step out of the ordinary into the
extraordinary and making ‘what if’ into ‘what is.’  And the rewards?
Your business continues to grow in an authentic and organic way.  

© 2010 Ileana Kane   All Rights Reserved  

Do you want to use this article? Of course, you can. Just use the following
blurb along with the reprint of the article: 

Ileana Kane, CEO of Ileana Intl, teaches Enterprising Entrepreneurs how 
to express their true value and get paid what they are worth. Her products 
and services show you how to make more money, save more time while 
enjoying the freedom in your business.    

Get your FREE audio: www.ileanakane.com

Now, Imagine Your Business and Where You Really Want It To Be.

It is challenging to have the lucrative 6-figure business you really want in today’s economy. Creating exceptional premier services, programs and products is only part of the equation and the truth is it’s no longer “business as usual”.

You need real solutions that work TODAY not just theory.  

You need to know the promotions and offers that will excite your customers and have them say “YES I want to buy that!” You need more than a cartful of tricks and techniques that you’ve been told will turn prospects into clients.  You also WANT them to KEEP coming back. You want ALL of your marketing that will speak directly to your IDEAL clients. It’s just a fact that old ways of doing business just don’t work anymore.

I’m a master coach and a business marketer who has the full knowledge of what is really working NOW!  You’ll have the most current and the most up-to-date strategies, tools and tactics, so you can experience accelerated business growth. By combining your compelling vision of a rich, lucrative and successful business with a marketing plan scaled and designed to match your unique premier approach, you’ll experience the kind of results you’ve only been dreaming about until now.

My goal for you is to empower you, so you have the knowledge base to make more money, more profits and have more time to enjoy your luxury lifestyle.  Bottom line: create your lucrative high 6-fugure business!

How can that be accomplished?  I accomplish this with my proven business model that incorporates High-Level Instruction and Training coupled with Live In-Person Masterminding.

Click here to learn more about my specially designed programs. 

Whether you’re selling a product or service, the 5 tips below are your keys to writing great copy that communicates and persuades… to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.

Tip 1. Tune into that well known radio station WIIFM.

Many entrepreneurs talk endlessly on and on about how great their business is and what great their products they have. Hello? Client, anyone? What’s your prospect or client thinking, “So, what? What’s in it for me?” Start being client centered. If you can, talk with some of your current clients and ask them:
1) why they chose you, and
2) what they get out of your product or service.

Tip 2. Put your focus on the benefits.

Way too many small biz owners get so into the fact that their product or service offers a lot of neat features is great, but what do they DO for your customer? Do they cover the BIG 4? 1) Do make her money? Save her money? Save time? Avoid effort? Think about what your clients are REALLY looking for.

Now, what does a life insurance agent sell? Policies?

Nope — peace of mind. (You’ve got it NOW.)

Tip 3. Draw them in with interest.

The first thing your prospect or client hears can mean the difference between success and failure. have an interest (your clients interest) based conversation. Forget the jargon because most offend those conversations aren’t effective. There are many ways to have an attention holding conversation. REMEMBER to make it the conversation client centered — no one gives a hoot about your company. So if you are a financial adviser don’t talk with a prospect about what a new amazing financial program you have. Instead talk with them about turning their finances around in 30 days! Make sense?

Tip 4. Nix the buzzwords.

Avoid industry jargon and buzzwords — stick to the benefits. An easy way to weed out buzzwords is to think of dear old Grandma listening to your conversation. Would she get it? If not, clarify and simplify. (Unless your target audience is a business audience then you’d want to upscale your conversational style and upscale your words.)

Tip 5. Use client’s stories as OFTEN as you can.

Let your prospects know they won’t be the first to try you. Give results-oriented stories from your clients who have benefited from your product or service. Give your clients names (as long as you have permission to use their name). Your prospects and clients want to know they’re not the only one. HINT: Use this magical sentence. “I have a client just like you” and go on and tell the story).

© 2008-2010 Ileana Kane All Rights Reserved.

**If you would like personalized coaching to assist you in overcoming your obstacles, email Ileana at ileana@ileanakane.com for further details. © 2010 Ileana Kane   All Rights Reserved

 Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:

 Ileana Kane, CEO of Ileana Intl, teaches Enterprising Entrepreneurs how to express their true value and get paid what they are worth. Her products and services show you how to make more money, save more time while enjoying the freedom in your business. 

Get your FREE audio: www.ileanakane.com

 Passionpreneurs ® love creating and the idea of “having a business plan” and more often than not they struggle with how to design one.  Why?  They are so passionate about what they do they have a steady stream of ideas swimming around in their brain. The designing and planning process can feel complicated and overwhelming.  And if they do start a plan they wonder what do I do and what order do I do it in.

Does this sound familiar? Well as a creative and passionate entrepreneur I’ve figure out how to honor the balance of my divine feminine and still meet my implementation and financial goals in an authentic, graceful and elegant way.

Because I cam from a strong corporate background (with all the reports, spread sheets, charts and graphs), I had to find a different way because that just didn’t work for me any more. Imagine putting your design plan on just one or two sheets and away you go  As I realized it’s not the amount of sheets that’s important it’s what really goes on the 2 sheets that counts! 

Here are 5  simple steps to keep your energy, passion and life in balance when you design your business plan:

Step #1 Ditch the extra baggage and let go of the old goals you really don’t want anymore.  

Too many times passionate entrepreneurs (I call these people Passionpreneurs®) hold onto dreams, goals or visions they once had and they really don’t want that goal anymore. And if we hold onto something that  is not in harmony with who we are now and our gifts we’re bringing to the world, it brings up a lot of guilt and we end up wasting our energy resources on hanging onto old dreams. Be conscious of all the old dreams, goals or vision you really don’t want to bring to fruition anymore. By doing this you’ll end up not having to give focus and energy on what you don’t want in your life and will be successful in creating more energy and room for what your really want in your business and your life.  To create a new you need to create from the new you! 

One of my early mentors had me write a list of all the goals I didn’t achieve the year before and cross off of my list what I didn’t want to carry forward into the new year.  

Step #2 Create a new vision and design your plan focused on your gifts and calling.

I hear too many times Passionpreneurs ® don’t think they can make money from what they know now.  Because something that comes so easy and nature to us we don’t realize that there are a lot of people who would pay dearly to learn from us.  The secret to ‘living your true wealth’^(TM) is hidden in your gifts and calling.

Step #3  Your new business design needs to be dynamically in balance.

It’s easy to create a business plan that is so packed with all of the to do’s there is no room for the real creation of the Divine Feminine spirit which is rich with ideas, creativity and inspiration to complement the plan. But if not properly directed the energy this part of you provides can easily get diluted, with nothing concrete to show for it. You need the strength of the masculine, which loves to implement, on your side to put your brilliant creative ideas into action

Step #4  Put time aside to reflect, review and assess the actions you’ve been taking

I’ve seen way too many entrepreneurs leave out this very valuable step and end up suffering by getting off track and being disappointed in the outcomes they’ve produced. Every Friday set aside some time to look at what you’ve completed, your gross revenues and what’s working really well.  Then look forward to the next week and see if you need to make any adjustments in your plan.  Also, set aside times to look at where you are in relationship to your quarterly goals and revenues (trust me you’ll be glad you did!).  Your numbers hold keys to what to do next.  This time is about having your vision come to reality and serving all the people you really want to serve.  At the end of the month set aside more time, you want to do the same exercise as above and in addition to looking at your gross receipts look at your how profitable you’ve been.

If you start to not feeling good about your numbers, that is not what this is about.  This is about looking at what’s working and what’s not working.  Stay neutral with this exercise because the numbers are there to inform you.

One of the best things I ever did for my business is find a mentor and a mastermind group. 

Step #5  Look to see where you are with your mindset.

As entrepreneurs we work alone most of the time and it’s easy to get into a fearful and scarcity mode.  When you are looking at your business gross receipts for step #4 if you are making the same money you made last year your creating form your old thinking and beliefs.  So, look at adopting one new mindset or belief into your work and into your life.

Keep Your Business Design Simple and Celebrate OFTEN!

By keeping your business design simple and celebrating often, you allow all your energy to focus on creating the outcomes and results.  That translates into serving and helping more people in a much bigger way than you would normally do and you get to allow the rewards to flow right back to you.

To really have a Fun, Fabulous and Rich ^(TM) Business you must practice the KISS (Keep It Simple Sexy) formula

 © 2008-2010 Ileana Kane
All Rights Reserved  
Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:  

 Ileana Kane, CEO of Ileana Intl, helps Enterprising Entrepreneurs express their true value and get paid what they are worth while moving away from trading  ‘dollars for hours work.’  Her products and services show you how to make more money, save more time while enjoying the freedom in your business.  For your FREE audio: www.milliondollarmuse.com

You might be asking yourself, “why should I become an expert?”

Establishing expert status is one of the best ways to separate your business from the others.  Experts charge more, work less and are highly regarded. Experts regularly experience an inflow of  interesting opportunities. Expert status is very magnetic and is an asset to our business because it attracts business easily and consistently.

I recently met with a client Liz. Liz, is an expert, has outstanding credentials and is well regarded in her field. However, Liz’s business wasn’t flourishing and she didn’t know why. So, she came to me for one of my Profit Breakthrough Sessions.  After asking Liz several questions, it was simple to pinpoint the changes that need to be made to get Liz’s business back to flourishing.

The first problem Liz had was everyone in her area was calling themselves
an expert.  It was clear Liz was far ahead of the pack. What we did for Liz
was to change the group of people (market niche) that she was marketing
to.  By doing this, it set her way above the others in her field and it is giving
her a leg up in becoming nationally recognized in her field.

Expert status takes strategic positioning.  Let me give you a few hot
strategic checklists that we came up with for Liz to start her on her way.

__  Make sure you are in the right niche for your expertise

__  Write articles and have them published in professional journals, newspapers, e-zines and other media in your field

__  Give  speeches and be introduced as a keynote speaker or subject matter expert at meetings

__  Enhance your website and marketing materials to provide high educational content that provides information about yourself and that serves as a resource for people seeking you out

__  Publish a newsletter that focuses on your expertise

__  Write a book that focuses on your expertise (many times it’s easier to focus on an information product first)

__  Create an expert focused website (or blog)

__  Get out and network  with other experts

Remember experts thrive by being in the spotlight.  Look for other opportunities to showcase your expertise.

These are just a few of the items we cover in my Fun, Fabulous and Rich ^(TM) Business where we
get you positioned as THE EXPERT!

• © 2009 Ileana Kane All Rights Reserved

Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:
Small business marketing expert, Ileana Kane, has laser vision for seeing the hidden profit opportunities in your business you never knew existed and the innovation to turn them to gold. If you’re looking for simple, fast and easy ways to mine for bigger profits and attract high paying clients, get your FREE Audio and all the other free stuff nobody else gets!  Go now to  http://www.IleanaKane.com

As an entrepreneur, there is so much to do to market. So, you try to do one thing and that doesn’t work, then you try something else and then you try the next thing that comes along. Pretty soon you’re getting nothing done, your business isn’t growing and you eventually become deflated and unmotivated.

What you want to do is to focus on what has been proven to be time-tested dramatic results. I’ve chosen my 21 top marketing picks to share with you.

You may have heard about some of these ways for marketing your business and they may even seem like old hat. I’ve made thousands of dollars and so have my clients by focusing on what really works. These carefully chosen marketing tips will work for you too!

All of these ways are no cost to you and will enable you to sell more and have BIG business profits. Here are the next 7 marketing tips for you to implement this week:

Success Marketing Tip #8. Become more than just another person who wants to sell something. Take 100% responsibility for your marketing by putting extreme focus there. I know you’re saying, ‘I don’t like to market!’ And you’re right because people don’t like being sold to. People like to buy and I bet you’d rather buy than be ’sold to.’ Let me give you a great tool to use so you can open the buying door of opportunity for your clients. That tool is using education marketing. Use it well and people will want to buy from you. You also help build a better relationship with your prospects by providing useful information. You now become the expert resource instead of just another person who wants to ’sell something.’ Make sure you do ask if they would like to make the purchase—always be opening the door of opportunity for others to walk in.

Success Marketing Tip #9. For something quick and easy to set up. that will give you a cash infusion, offer your prospects and clients a one-on-one virtual 1 hour telephone intensive. The client receives great rewards by you helping them dissolve their problems and finding out how to have a fabulous life. Nothing could be any easier. For more income and greater business success, combine with marketing tip #12 to grow your business income even faster.

Success Marketing Tip #10. 97% of the entrepreneurs are still not setting themselves apart from the masses. The days of being a generalist are over. Let me give you the magic formula to create a strong message to magnetically pull prospects in. This magnetic message needs to state 3 things: 1. who you can help the most; 2. what your ideal client’s greatest problem is and 3; your solution to their problem. One of my Mastermind clients got 25% more business the first day she used this magic formula. It works like a charm.

Success Marketing Tip #11. Make sure you offer packages. People love to buy so give them the opportunity. Studies show people will buy more when you offer packages to them. In fact, they will normally buy the middle package more often than the lower package. And for those who want to purchase your ‘exclusive’ package it’s right there for them. And for your business a BIG profit and income payday!

Success Marketing Tip #12. Don’t undervalue what this little tool can do. Make sure you have a wonderful ‘keep connected’ tool to keep in touch with your prospects and clients. Set up an E-zine (electronic news letter) and send out your great content in your E-zine at least twice a month (four times a month for best results). You have prospects and clients who want to work with you. For more business, you want to be on their mind and give them the opportunity to work with you. At the same time, you can also give them the opportunity to purchase from you.

Success Marketing Tip #13. Always give an opportunity for your prospects and clients to buy additional products and/or services (you can easily set this up in your Shopping Cart). When they purchase one item, look for complementary items to offer them. Make sure you make the offer only if it will give a better outcome for their first purchase. Amazon does a great job with this. You purchase a book and they let you know what others, who have bought the book you’re buying, are also buying. So now you have three places to offer this: by talking in person, by asking on your website or in your Shopping Cart!

Success Marketing Tip #14. We’re getting to the end of summer and school is about ready to start. Have a sale for your clients. The one thing you need to do is give a reason and I want to add, write a short, simple story around why you are having a sale. Don’t be afraid of putting a little humor into it.

We are successful in business because we learn how to transfer our time into money. The less time you have to do extra work, and only focus on what really works, the more successful you become in life. What really counts in business success is marketing strategically and keeping your clients interest in the forefront of your personal interests. By using these 21 proven marketing success tips you’ll grow your business income fast and make more money, get more clients and have higher profits.

© 2008 – 2009 Ileana Kane  All Rights Reserved

Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com

I bet you’re great at what you do and you just can’t wrap your brain around the marketing thing. You don’t need fixing and it’s not your fault. Because you’re so good at what you do, you’ve just not had the time to study the marketing part. This will be so simple and the fix is fast. You’ll make success of your small business in the snap of a finger. You’ll be able to experience marketing success in no time. I promise!

If you really want to know how to have more business, bigger success and greater satisfaction, let me show you 10 marketing solutions that will do the trick for you:

Marketing Success Solution 6: To grow your business takes DECISION, FOCUS and then ACTION! Keep your eye on the prize. Give consistent attention to your goals and to your marketing plan. Do the easiest thing first so you get a feeling of accomplishment right off the bat. You’ll gain momentum and you’ll move forward quicker, and soon you’ll be where you want to be. Consistent action EVERY single day.

Marketing Success Solution 7: Ditch the “I work with everyone” trap! That is unless you’re not ready to have the real business success you crave. Start right now and create a profile of your best client? The one you really love working with. Create a profile of that person. My friend, Lorrie Morgan- Ferrero (RedHotCopy.com) calls this your ‘tarket.’ You want to be able to distill the profile down to one person. You’ll want to look at age, gender, income level, interests, what they read and what they listen to on radio and TV. This way, when you are creating copy, a signature talk or talking with prospects, you’ll be taking your marketing message and other marketing pieces to that one person who would benefit the most from your service. Growing your business will never be easier!

Marketing Success Solution 8: You’ve tried everything. Sound familiar? You’ve tried a mailing once, maybe you put up a web site or you might have tried networking. I’ve heard this so many times. What you need to do is to stop trying (you’re throwing spaghetti against the wall) and get your plan out. Dedicate yourself to consistent action and giving your plan time to work. You’ll want to create compelling magnetic marketing. This is so your ideal client and tribe will run after you and pay you anything to help them!

Marketing Success Solution 9: You have to ask for the business. Ask and then ask again and then ask again. Remember when you were little and you wanted your parents to take you somewhere really special? So, what did you do? Ask, ask and ask again. Be diligent be bold and be consistent.

Marketing Success Solution 10: If marketing is new to you, it might seem intimidating and maybe a little scary. The fears come in and you get in your own way. I’ve been there, too! The truth is, once you get on with what you need to do, you’ll get so immersed in your business and completely forget about everything else. You’ll be in action, focusing on your clients and won’t have time to think about anything else. Think about all your clients that are changing their lives because of the value you give them. Now that’s real success.

Marketing Success Solution BONUS: When you put all this together, you have winning marketing solutions. But the problem is that most entrepreneurs get busy and stop marketing, and that in turn creates what I call the yo-yo effect in your business and in your income (of course the profits go out the window too). What you do to avoid this is to put your marketing on an auto pilot schedule. This way your marketing will stay on track and you’ll be having a flood of clients coming in the door.

Put these solutions into action and you’ll take a quantum leap forward in growing your business. You’ll get new clients, make more money and have more freedom to enjoy it all. Your success in marketing your business will become second nature and your bank account will be happy too!

©  2009 Ileana Kane  All Rights Reserved

Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com

I  just returned from spending an entire day with a client.  We planned their business success road map for this year. I had originally worked with this client over 3 years ago.

So how did Sarah remember me after all this time? Sarah had been on my database and had consistently been receiving my e-zines. Sarah is just one of the many stories I can share with you, where I’ve received thousands of dollars of referrals, sales and business by sending out one simple e-zine on a regular basis.

There are many marketers sending out e-zines and emails weekly.  I’ve even experienced having one marketer sending out emails every day. What do successful marketers know that you might not know about sending out a weekly e-zine?  Plain and simple, it works!

The biggest challenge today with the majority of  entrepreneurs and small business owners is they just don’t realize the huge monetary impact of sending out a regular weekly e-zine. So, this keep in touch strategy is put at the bottom of the priority pile with all the other things to do.  If you want more business and a simple and easy way to stay in touch with prospects and clients, put sending out an e-zine on a regular basis!

Here are the 6 MUST have’s to include in your e-zine…

1. Your personal note

Today, before prospects become clients they want to know, like and trust you. They want to know you on a more personal basis, not just know about your business.  So, put a personal note at the beginning and let them step into getting to know you.

2.  Use photo’s

When you use a photo, this brings you to life, brings your e-zine to life and makes it more fun and easier to read.

3.  Give your readers VALUABLE information

To keep your readership engaged and have them stay subscribed provide great content that’s of VALUE in the form of a featured article.

4. Use client testimonials

Client testimonials are the easiest way to show your prospects that your products and services are legitimate and they work. It’s easier to have someone else rave about you,  and how wonderful your product services really work!

5. Let them know what you are up to

Letting your prospects and clients know what you’re doing and what you’re up to give them an opportunity to forward your e-zine to their friends who might be interested.  It’s a very casual way to give them an offer without sounding like a sales pitch.

6. Give a short Bio

If you keep yourself and your business the world’s best kept secret, how will everyone get to know about YOU?

Sending out an e-zine, including articles with HIGH value content is the single best way to keep in touch with your prospects and clients will save you time and ACCELERATE your profits.

© 2009      Ileana Kane   All Rights Reserved

I  just returned from spending an entire day with a client. We planned their business success road map for this year. I had originally worked with this client over 3 years ago.

So how did Sarah remember me after all this time? Sarah had been on my database and had consistently been receiving my ezines. Sarah is just one of the many stories I can share with you, where I’ve received thousands of dollars of referrals, sales and business by sending out one simple ezine on a regular basis.

There are many marketers sending out ezines and emails weekly. I’ve even experienced having one marketer sending out emails every day. What do successful marketers know that you might not know about sending out a weekly ezine? Plain and simple, it works!

The biggest challenge today with the majority of entrepreneurs and small business owners is they just don’t realize the huge monetary impact of sending out a regular weekly ezine. So, this keep in touch strategy is put at the bottom of the priority pile with all the other things to do. If you want more business and a simple and easy way to stay in touch with prospects and clients, put sending out an ezine on a regular basis!

Here are the 6 MUST have’s to include in your ezine…

1. Your personal note

Today before prospects become clients they want to know, like and trust you. They want to know you on a more personal basis, not just know about your business. So, put a personal note at the beginning and let them step into getting to know you.

2. Use photo’s

When you use a photo, this brings you to life and brings your ezine to life and makes it more fun and easier to read.

3. Give your readers VALUABLE information

To keep your readership engaged and have them stay subscribed provide great content that’s of VALUE in the form of a featured article.

4. Use client testimonials

Client testimonials are the easiest way to show your prospects that your products and ser

It’s easier to have someone else rave about you and how wonderful your product services really work!

5. Let them know what you are up to

Letting your prospects and clients know what you’re doing and what you’re up to give them an opportunity to forward your ezine to their friends who might be interested. It’s a very casual way to give them an offer without sounding salsey.

6. Give a short Bio

If you keep yourself and your business the world’s best kept secret…how will everyone get to know about YOU?

Sending out an ezine including ezine articles with HIGH value content is the single best way to keep in touch with your prospects and clients will save you time and ACCELERATE your profits.