Posts Tagged ‘master mind’

 Passionpreneurs ® love creating and the idea of “having a business plan” and more often than not they struggle with how to design one.  Why?  They are so passionate about what they do they have a steady stream of ideas swimming around in their brain. The designing and planning process can feel complicated and overwhelming.  And if they do start a plan they wonder what do I do and what order do I do it in.

Does this sound familiar? Well as a creative and passionate entrepreneur I’ve figure out how to honor the balance of my divine feminine and still meet my implementation and financial goals in an authentic, graceful and elegant way.

Because I cam from a strong corporate background (with all the reports, spread sheets, charts and graphs), I had to find a different way because that just didn’t work for me any more. Imagine putting your design plan on just one or two sheets and away you go  As I realized it’s not the amount of sheets that’s important it’s what really goes on the 2 sheets that counts! 

Here are 5  simple steps to keep your energy, passion and life in balance when you design your business plan:

Step #1 Ditch the extra baggage and let go of the old goals you really don’t want anymore.  

Too many times passionate entrepreneurs (I call these people Passionpreneurs®) hold onto dreams, goals or visions they once had and they really don’t want that goal anymore. And if we hold onto something that  is not in harmony with who we are now and our gifts we’re bringing to the world, it brings up a lot of guilt and we end up wasting our energy resources on hanging onto old dreams. Be conscious of all the old dreams, goals or vision you really don’t want to bring to fruition anymore. By doing this you’ll end up not having to give focus and energy on what you don’t want in your life and will be successful in creating more energy and room for what your really want in your business and your life.  To create a new you need to create from the new you! 

One of my early mentors had me write a list of all the goals I didn’t achieve the year before and cross off of my list what I didn’t want to carry forward into the new year.  

Step #2 Create a new vision and design your plan focused on your gifts and calling.

I hear too many times Passionpreneurs ® don’t think they can make money from what they know now.  Because something that comes so easy and nature to us we don’t realize that there are a lot of people who would pay dearly to learn from us.  The secret to ‘living your true wealth’^(TM) is hidden in your gifts and calling.

Step #3  Your new business design needs to be dynamically in balance.

It’s easy to create a business plan that is so packed with all of the to do’s there is no room for the real creation of the Divine Feminine spirit which is rich with ideas, creativity and inspiration to complement the plan. But if not properly directed the energy this part of you provides can easily get diluted, with nothing concrete to show for it. You need the strength of the masculine, which loves to implement, on your side to put your brilliant creative ideas into action

Step #4  Put time aside to reflect, review and assess the actions you’ve been taking

I’ve seen way too many entrepreneurs leave out this very valuable step and end up suffering by getting off track and being disappointed in the outcomes they’ve produced. Every Friday set aside some time to look at what you’ve completed, your gross revenues and what’s working really well.  Then look forward to the next week and see if you need to make any adjustments in your plan.  Also, set aside times to look at where you are in relationship to your quarterly goals and revenues (trust me you’ll be glad you did!).  Your numbers hold keys to what to do next.  This time is about having your vision come to reality and serving all the people you really want to serve.  At the end of the month set aside more time, you want to do the same exercise as above and in addition to looking at your gross receipts look at your how profitable you’ve been.

If you start to not feeling good about your numbers, that is not what this is about.  This is about looking at what’s working and what’s not working.  Stay neutral with this exercise because the numbers are there to inform you.

One of the best things I ever did for my business is find a mentor and a mastermind group. 

Step #5  Look to see where you are with your mindset.

As entrepreneurs we work alone most of the time and it’s easy to get into a fearful and scarcity mode.  When you are looking at your business gross receipts for step #4 if you are making the same money you made last year your creating form your old thinking and beliefs.  So, look at adopting one new mindset or belief into your work and into your life.

Keep Your Business Design Simple and Celebrate OFTEN!

By keeping your business design simple and celebrating often, you allow all your energy to focus on creating the outcomes and results.  That translates into serving and helping more people in a much bigger way than you would normally do and you get to allow the rewards to flow right back to you.

To really have a Fun, Fabulous and Rich ^(TM) Business you must practice the KISS (Keep It Simple Sexy) formula

 © 2008-2010 Ileana Kane
All Rights Reserved  
Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:  

 Ileana Kane, CEO of Ileana Intl, helps Enterprising Entrepreneurs express their true value and get paid what they are worth while moving away from trading  ‘dollars for hours work.’  Her products and services show you how to make more money, save more time while enjoying the freedom in your business.  For your FREE audio: www.milliondollarmuse.com

I  just returned from spending an entire day with a client.  We planned their business success road map for this year. I had originally worked with this client over 3 years ago.

So how did Sarah remember me after all this time? Sarah had been on my database and had consistently been receiving my e-zines. Sarah is just one of the many stories I can share with you, where I’ve received thousands of dollars of referrals, sales and business by sending out one simple e-zine on a regular basis.

There are many marketers sending out e-zines and emails weekly.  I’ve even experienced having one marketer sending out emails every day. What do successful marketers know that you might not know about sending out a weekly e-zine?  Plain and simple, it works!

The biggest challenge today with the majority of  entrepreneurs and small business owners is they just don’t realize the huge monetary impact of sending out a regular weekly e-zine. So, this keep in touch strategy is put at the bottom of the priority pile with all the other things to do.  If you want more business and a simple and easy way to stay in touch with prospects and clients, put sending out an e-zine on a regular basis!

Here are the 6 MUST have’s to include in your e-zine…

1. Your personal note

Today, before prospects become clients they want to know, like and trust you. They want to know you on a more personal basis, not just know about your business.  So, put a personal note at the beginning and let them step into getting to know you.

2.  Use photo’s

When you use a photo, this brings you to life, brings your e-zine to life and makes it more fun and easier to read.

3.  Give your readers VALUABLE information

To keep your readership engaged and have them stay subscribed provide great content that’s of VALUE in the form of a featured article.

4. Use client testimonials

Client testimonials are the easiest way to show your prospects that your products and services are legitimate and they work. It’s easier to have someone else rave about you,  and how wonderful your product services really work!

5. Let them know what you are up to

Letting your prospects and clients know what you’re doing and what you’re up to give them an opportunity to forward your e-zine to their friends who might be interested.  It’s a very casual way to give them an offer without sounding like a sales pitch.

6. Give a short Bio

If you keep yourself and your business the world’s best kept secret, how will everyone get to know about YOU?

Sending out an e-zine, including articles with HIGH value content is the single best way to keep in touch with your prospects and clients will save you time and ACCELERATE your profits.

© 2009      Ileana Kane   All Rights Reserved

I  just returned from spending an entire day with a client. We planned their business success road map for this year. I had originally worked with this client over 3 years ago.

So how did Sarah remember me after all this time? Sarah had been on my database and had consistently been receiving my ezines. Sarah is just one of the many stories I can share with you, where I’ve received thousands of dollars of referrals, sales and business by sending out one simple ezine on a regular basis.

There are many marketers sending out ezines and emails weekly. I’ve even experienced having one marketer sending out emails every day. What do successful marketers know that you might not know about sending out a weekly ezine? Plain and simple, it works!

The biggest challenge today with the majority of entrepreneurs and small business owners is they just don’t realize the huge monetary impact of sending out a regular weekly ezine. So, this keep in touch strategy is put at the bottom of the priority pile with all the other things to do. If you want more business and a simple and easy way to stay in touch with prospects and clients, put sending out an ezine on a regular basis!

Here are the 6 MUST have’s to include in your ezine…

1. Your personal note

Today before prospects become clients they want to know, like and trust you. They want to know you on a more personal basis, not just know about your business. So, put a personal note at the beginning and let them step into getting to know you.

2. Use photo’s

When you use a photo, this brings you to life and brings your ezine to life and makes it more fun and easier to read.

3. Give your readers VALUABLE information

To keep your readership engaged and have them stay subscribed provide great content that’s of VALUE in the form of a featured article.

4. Use client testimonials

Client testimonials are the easiest way to show your prospects that your products and ser

It’s easier to have someone else rave about you and how wonderful your product services really work!

5. Let them know what you are up to

Letting your prospects and clients know what you’re doing and what you’re up to give them an opportunity to forward your ezine to their friends who might be interested. It’s a very casual way to give them an offer without sounding salsey.

6. Give a short Bio

If you keep yourself and your business the world’s best kept secret…how will everyone get to know about YOU?

Sending out an ezine including ezine articles with HIGH value content is the single best way to keep in touch with your prospects and clients will save you time and ACCELERATE your profits.

I recently met with my client, Pam, who left her corporate job to start her own small business venture two years ago. Due to her marketing efforts her small business had quickly grown, she had built up a clientele of loyal customers and recently she has had a decline in her business.

Pam had been excited when she first started her small business she had her marketing planned out and working her marketing plan. Somehow her passion wained and her motivation was at an all time low. She was loosing sleep at night.

When I asked her what was wrong, she said she was doing so much marketing to promote her business and there wasn’t enough time in the day to get it all done. By the end of the day she was tired and her phone wasn’t ringing like it used to. I found Pam committing the forbidden 7 marketing sins.

For many entrepreneurs, we have difficulty doing a lot of marketing without getting the return on investment with our time. Listed below are the seven sins of marketing. They’re so simple I’m afraid that you might dismiss it at a first glance. So give it a read. I’m sure you will get ideas how to tune-up your own marketing system.

MARKETING SIN #1- No marketing plan.

Let me ask would you go on vacation with out a plan? It’s no different in marketing. Small business owners and entrepreneurs are “doers.” There is nothing wrong with that – that is why they work for themselves and get things done! But often they get so busy they lose sight of where they are going and how they want to get there.

Just by giving the name of marketing plan sounds UGH and boring just the thought of those two words are less than motivating. The fact is creating a simple marketing plan can be so easy. Hung up on the naming your marketing plan still? Call it your money map!

Let me give you the first three steps of creating your money map.

Step one would be to list your ideal client. Step two would be to list the top three lead generating strategies to pull them in. In step three, you would list your first few implementation steps and put those steps into your calendar. Voila!

MARKETING SIN #2 – You’re like everyone else.

Most small business owners just name their selves by the profession. For an example:

I’m a mortgage broker, I’m a therapist, I make jewelry. YAWN. It’s like looking at a herd of zebras. There is absolutely nothing to differentiate you from the herd. But if you were the color-striped zebra; you would stand out in everyone’s mind.

Take a long look and ask yourself these top two questions. What makes your business different? What makes you, your services or products unique? With the explosion of new businesses, it should be your top concern – to set yourself apart from the pack.

If you are providing an ordinary product or service it may be hard to set yourself apart based on what or how you do it. But there is one thing in your business that no one else can duplicate – YOU!

MARKETING SIN #3 – No Visibility

If no one knows who you are or what you do you will always struggle to get enough business. Networking, public speaking, publishing articles are just a few no cost ways of getting the word out.

One BIG caution. Do NOT do what one of my clients did before they came to me.

They had a meeting with a television advertising salesperson who promised them everything and of course the delivery was way less than promised. In fact this small business owner did not receive one lead from all his efforts and money spent. (If you do approach the radio and television advertising arena, make SURE you are working with someone who KNOWS the business.)

© 2008 Ileana Kane.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Of course you can, as long as you include the following with it: Ileana Kane founder of “Turn Your Passion to Profit Marketing Breakthrough System” publishes a weekly Ezine ‘Opportunities on Marketing & Success for Your Small Business’. If you’re ready to take your business to new heights with ease and your ready make more money, have more profits and more time off. Get your FREE Audio ‘Turn Your Passion To Profit” in 5 Proven Simple Steps. Go now to: www.milliondollarmuse.com.