Posts Tagged ‘Marketing’
Entrepreneurs – Become a Client Magnet
You see, there are two ways to speak about your business. The first way is in a way that gives you what you get now. And the second way is the way that will allow you to dramatically increase potential client bookings and that will give you increased referral rates. Which will in turn give you more cash flow and more profit.
In essence, the second way will give you a whole different result (which is more like the result you really want)! Let me give you 3 tips that will get you a whole different result and become a client magnet:
Tip 1: You want to monetize and quantify what you do.
Monetizing is a way to give results and benefits stated with numbers. When using this, you gain interest from people in a way that makes them think they should talk to you. Until now I’ve only taught my formula to my Platinum Mastermind. This formula is so powerful they’re authentically closing 90% of their sales on the spot.
This all starts when you are networking, stop labeling yourself as the thing you do. You want to start monetizing and quantifying what you do to keep your prospect wanting to hear more.
Tip 2: Use active verbs in what you say.
Too many times entrepreneurs use the words “help” and “support”. These words are highly overused and have you looked at in a different light than if you used verbs that make you and what you do unique and memorable. Using verbs will also make a difference as to how people respond and who responds. If you use the verb “create”, (as I did above) this means that you’ve done it, you’ve created it and no one else has.
Tip 3: Remember potential clients want to know what’s in it for them.
You want to talk in terms of the 4 biggest needs that we, as humans, have. And those four biggest needs are money, love (doesn’t need to be romantic love), security and health. These are emotional triggers for prospective clients.
By using these tips you can easily attract up to 80% more business than you have now.
How would you like to get the exact formula and have a way about talking about your business that no one can imitate, and EVERYONE you talk to will WANT to hear more?
My client Holly, hates selling. She told me she was doubtful if she could close any sales. Holly beautifully implemented the formula and in just one month closed 6 sales. She signed each client up on a full year contract. All 6 contracts together will bring in $60,000 of reveneues of business to her company this year.
In my Double Your Business NOW, I go into my exact formula for you will have created a way of talking about your business that no one can imitate, and you’ll have 80% more people wanting to hear more about what you do..
**If you would like personalized coaching to assist you in overcoming your obstacles, email Ileana at ileana@ileanakane.com for further details.
© 2010 Ileana Kane All Rights Reserved
Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:
Ileana Kane, CEO of Ileana Intl, teaches Enterprising Entrepreneurs how to express their true value and get paid what they are worth. Her products and services show you how to make more money, save more time while enjoying the freedom in your business. Get your FREE audio: www.ileanakane.com
5 Tips to Conversations That Sell For You
Whether you’re selling a product or service, the 5 tips below are your keys to writing great copy that communicates and persuades… to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.
Tip 1. Tune into that well known radio station WIIFM.
Many entrepreneurs talk endlessly on and on about how great their business is and what great their products they have. Hello? Client, anyone? What’s your prospect or client thinking, “So, what? What’s in it for me?” Start being client centered. If you can, talk with some of your current clients and ask them:
1) why they chose you, and
2) what they get out of your product or service.
Tip 2. Put your focus on the benefits.
Way too many small biz owners get so into the fact that their product or service offers a lot of neat features is great, but what do they DO for your customer? Do they cover the BIG 4? 1) Do make her money? Save her money? Save time? Avoid effort? Think about what your clients are REALLY looking for.
Now, what does a life insurance agent sell? Policies?
Nope — peace of mind. (You’ve got it NOW.)
Tip 3. Draw them in with interest.
The first thing your prospect or client hears can mean the difference between success and failure. have an interest (your clients interest) based conversation. Forget the jargon because most offend those conversations aren’t effective. There are many ways to have an attention holding conversation. REMEMBER to make it the conversation client centered — no one gives a hoot about your company. So if you are a financial adviser don’t talk with a prospect about what a new amazing financial program you have. Instead talk with them about turning their finances around in 30 days! Make sense?
Tip 4. Nix the buzzwords.
Avoid industry jargon and buzzwords — stick to the benefits. An easy way to weed out buzzwords is to think of dear old Grandma listening to your conversation. Would she get it? If not, clarify and simplify. (Unless your target audience is a business audience then you’d want to upscale your conversational style and upscale your words.)
Tip 5. Use client’s stories as OFTEN as you can.
Let your prospects know they won’t be the first to try you. Give results-oriented stories from your clients who have benefited from your product or service. Give your clients names (as long as you have permission to use their name). Your prospects and clients want to know they’re not the only one. HINT: Use this magical sentence. “I have a client just like you” and go on and tell the story).
© 2008-2010 Ileana Kane All Rights Reserved.
**If you would like personalized coaching to assist you in overcoming your obstacles, email Ileana at ileana@ileanakane.com for further details. © 2010 Ileana Kane All Rights Reserved
Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:
Ileana Kane, CEO of Ileana Intl, teaches Enterprising Entrepreneurs how to express their true value and get paid what they are worth. Her products and services show you how to make more money, save more time while enjoying the freedom in your business.
Get your FREE audio: www.ileanakane.com
3 Steps To Avoid Self-Sabotage
If you desire to get more clients and make more sales (and break into your 6-figures) and you’re frustrated and struggling, you might be challenged with fear and self-sabotage that keeps you from propelling yourself into the success you crave.
The good new is once you become aware of the top 3 self sabotaging mistakes, you can make the changes you need to eliminate them and quickly turn your situation around. Once you take the steps to improve this area, you’ll be amazed at how quickly other areas of your business and your life will transform.
Let me give you three steps to make the ‘turn around.’
Over the years, I’ve coached and helped thousands of people make changes in their business and the biggest thing you can do right now is stop telling yourself selling is hard, getting clients is hard and making money is hard.
The problem is, once you tell yourself ‘it’s hard’, then you turn around and find the evidence that feeds what you’ve told yourself is true.
The golden key to open up to more possibility is to have the willingness to have it be easy. Once you can be open to possibility, you’ll be able to find the right resources to help advance your passion and achieve your dream.
Step # 2 Make Peace With Your Past
Trying to create from a place of not being at peace with your past only creates more of what you already have. If you take the steps to forgive yourself and others, you’ll clean up your inner world and be able to create the outer world that is fulfilling and feeds you. Now you’re at a place where you can let go of all the old beliefs around money that keep you stuck.
Step # 3 Set A New Stage
Look at what you’re saying yes to. Take a moment and look at your money goal at the end of the year. Make decisions from that new place. Only say yes to those clients and opportunities that will match your level of energy and are in alignment with your values.
In order to grow you’ve got to let go. By taking these steps you’re clearing the path to quickly leap forward with your income your six and seven figure success..
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The Six Sins of Marketing Your Business, Part 1
Pam had been excited when she first started her small business she had her marketing planned out and working her marketing plan. Somehow her passion wained and her motivation was at an all time low. She was losing sleep at night.
When I asked her what was wrong, she said she was doing so much marketing to promote her business and there wasn’t enough time in the day to get it all done. By the end of the day she was tired and her phone wasn’t ringing like it used to. I found Pam committing the forbidden 6 marketing sins.
For many entrepreneurs, we have difficulty doing a lot of marketing without getting the return on investment with our time. Listed below are the seven sins of marketing. They’re so simple I’m afraid that you might dismiss it at a first glance. So give it a read. I’m sure you will get ideas how to tune-up your own marketing system.
MARKETING SIN #1- No marketing plan.
Let me ask would you go on vacation with out a plan? It’s no different in marketing. Small business owners and entrepreneurs are “doers.” There is nothing wrong with that – that is why they work for themselves and get things done! But often they get so busy they lose sight of where they are going and how they want to get there.
Just by giving the name of marketing plan sounds UGH and boring just the thought of those two words are less than motivating. The fact is creating a simple marketing plan can be so easy. Hung up on the naming your marketing plan still? Call it your money map!
Let me give you the first three steps of creating your money map:
Step two would be to list the top three lead generating strategies to pull them in.
In step three, you would list your first few implementation steps and put those steps into your calendar. Voila!
MARKETING SIN #2 – You’re like everyone else.
Most small business owners just name their selves by the profession. For an example: I’m a mortgage broker, I’m a therapist, I make jewelry. YAWN. It’s like looking at a herd of zebras. There is absolutely nothing to differentiate you from the herd. But if you were the color-striped zebra; you would stand out in everyone’s mind.
Take a long look and ask yourself these top two questions. What makes your business different? What makes you, your services or products unique? With the explosion of new businesses, it should be your top concern – to set yourself apart from the pack.
If you are providing an ordinary product or service it may be hard to set yourself apart based on what or how you do it. But there is one thing in your business that no one else can duplicate – YOU!
MARKETING SIN #3 – No Visibility
If no one knows who you are or what you do you will always struggle to get enough business. Networking, public speaking, publishing articles are just a few no cost ways of getting the word out.
One BIG caution. Do NOT do what one of my clients did before they came to me. They had a meeting with a television advertising salesperson who promised them everything and of course the delivery was way less than promised. In fact this small business owner did not receive one lead from all his efforts and money spent. (If you
do approach the radio and television advertising arena, make SURE you are working with someone who KNOWS the business.)
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Expert Status Requires Strategic Positioning
You might be asking yourself, “why should I become an expert?”
Establishing expert status is one of the best ways to separate your business from the others. Experts charge more, work less and are highly regarded. Experts regularly experience an inflow of interesting opportunities. Expert status is very magnetic and is an asset to our business because it attracts business easily and consistently.
I recently met with a client Liz. Liz, is an expert, has outstanding credentials and is well regarded in her field. However, Liz’s business wasn’t flourishing and she didn’t know why. So, she came to me for one of my Profit Breakthrough Sessions. After asking Liz several questions, it was simple to pinpoint the changes that need to be made to get Liz’s business back to flourishing.
The first problem Liz had was everyone in her area was calling themselves
an expert. It was clear Liz was far ahead of the pack. What we did for Liz
was to change the group of people (market niche) that she was marketing
to. By doing this, it set her way above the others in her field and it is giving
her a leg up in becoming nationally recognized in her field.
Expert status takes strategic positioning. Let me give you a few hot
strategic checklists that we came up with for Liz to start her on her way.
__ Make sure you are in the right niche for your expertise
__ Write articles and have them published in professional journals, newspapers, e-zines and other media in your field
__ Give speeches and be introduced as a keynote speaker or subject matter expert at meetings
__ Enhance your website and marketing materials to provide high educational content that provides information about yourself and that serves as a resource for people seeking you out
__ Publish a newsletter that focuses on your expertise
__ Write a book that focuses on your expertise (many times it’s easier to focus on an information product first)
__ Create an expert focused website (or blog)
__ Get out and network with other experts
Remember experts thrive by being in the spotlight. Look for other opportunities to showcase your expertise.
These are just a few of the items we cover in my Fun, Fabulous and Rich (TM) Business where we
get you positioned as THE EXPERT!
- © 2009 Ileana Kane All Rights Reserved
Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:
Small business marketing expert, Ileana Kane, has laser vision for seeing the hidden profit opportunities in your business you never knew existed and the innovation to turn them to gold. If you’re looking for simple, fast and easy ways to mine for bigger profits and attract high paying clients, get your FREE Audio and all the other free stuff nobody else gets! Go now to http://www.IleanaKane.com
To Get More High Paying Clients, Offer Them Packages
If you’re marketing yourself and want to sign up MORE new clients or even re-signup existing clients, packages are easier for others to understand and easier to buy. People don’t like being sold to, but they love choices and love to buy. Packages are the easiest way to accomplish that.
When I first started my entrepreneurial journey, the economy was sluggish
and other entrepreneurs in my industry were slashing their prices. Well, I
was just starting out and just did not want to go that route. The mindset I
took was the value I gave was worth what I was offering.
At that point, it was time to test my theory by packaging my services and
offering different packages to prospects who were interested in my services.
People loved having choices and they remarked that no one else was offering packages.
What I found was most prospects purchased the middle package and a few
purchased the higher end packages and some purchased the lowest priced
package. My time was well spent and I had more sales than others in my industry.
Some more benefits of offering packages:
- you have a system that you use with your clients
- your clients have a better experience; are more apt to create lasting results
- you spend less time and effort into getting new high paying clients
- you are able to forecast your revenues for the year
Your clients benefit, their clients benefit and you benefit. What could be better than
a triple WIN?
- © 2009 Ileana Kane All Rights Reserved
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete tag with it:
Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com
21 No Cost Ways to Increase Your Business in 21 Days Part 2
As an entrepreneur, there is so much to do to market. So, you try to do one thing and that doesn’t
work, then you try something else and then you try the next thing that comes along. Pretty soon you’re getting nothing done, your business isn’t growing and you eventually become deflated and unmotivated.
What you want to do is to focus on what has been proven to be time-tested dramatic results. I’ve chosen my 21 top marketing picks to share with you.
You may have heard about some of these ways for marketing your business and they may even seem like old hat. I’ve made thousands of dollars and so have my clients by focusing on what really works. These carefully chosen marketing tips will work for you too!
All of these ways are no cost to you and will enable you to sell more and have BIG business profits. Here are the next 7 marketing tips for you to implement this week:
Success Marketing Tip #8. Become more than just another person who wants to sell something. Take 100% responsibility for your marketing by putting extreme focus there. I know you’re saying, ‘I don’t like to market!’ And you’re right because people don’t like being sold to. People like to buy and I bet you’d rather buy than be ’sold to.’ Let me give you a great tool to use so you can open the buying door of opportunity for your clients. That tool is using education marketing. Use it well and people will want to buy from you. You also help build a better relationship with your prospects by providing useful information. You now become the expert resource instead of just another person who wants to ’sell something.’ Make sure you do ask if they would like to make the purchase—always be opening the door of opportunity for others to walk in.
Success Marketing Tip #9. For something quick and easy to set up. that will give you a cash infusion, offer your prospects and clients a one-on-one virtual 1 hour telephone intensive. The client receives great rewards by you helping them dissolve their problems and finding out how to have a fabulous life. Nothing could be any easier. For more income and greater business success, combine with marketing tip #12 to grow your business income even faster.
Success Marketing Tip #10. 97% of the entrepreneurs are still not setting themselves apart from the masses. The days of being a generalist are over. Let me give you the magic formula to create a strong message to magnetically pull prospects in. This magnetic message needs to state 3 things: 1. who you can help the most; 2. what your ideal client’s greatest problem is and 3; your solution to their problem. One of my Mastermind clients got 25% more business the first day she used this magic formula. It works like a charm.
Success Marketing Tip #11. Make sure you offer packages. People love to buy so give them the opportunity. Studies show people will buy more when you offer packages to them. In fact, they will normally buy the middle package more often than the lower package. And for those who want to purchase your ‘exclusive’ package it’s right there for them. And for your business a BIG profit and income payday!
Success Marketing Tip #12. Don’t undervalue what this little tool can do. Make sure you have a wonderful ‘keep connected’ tool to keep in touch with your prospects and clients. Set up an E-zine (electronic news letter) and send out your great content in your E-zine at least twice a month (four times a month for best results). You have prospects and clients who want to work with you. For more business, you want to be on their mind and give them the opportunity to work with you. At the same time, you can also give them the opportunity to purchase from you.
Success Marketing Tip #13. Always give an opportunity for your prospects and clients to buy additional products and/or services (you can easily set this up in your Shopping Cart). When they purchase one item, look for complementary items to offer them. Make sure you make the offer only if it will give a better outcome for their first purchase. Amazon does a great job with this. You purchase a book and they let you know what others, who have bought the book you’re buying, are also buying. So now you have three places to offer this: by talking in person, by asking on your website or in your Shopping Cart!
Success Marketing Tip #14. We’re getting to the end of summer and school is about ready to start. Have a sale for your clients. The one thing you need to do is give a reason and I want to add, write a short, simple story around why you are having a sale. Don’t be afraid of putting a little humor into it.
We are successful in business because we learn how to transfer our time into money. The less time you have to do extra work, and only focus on what really works, the more successful you become in life. What really counts in business success is marketing strategically and keeping your clients interest in the forefront of your personal interests. By using these 21 proven marketing success tips you’ll grow your business income fast and make more money, get more clients and have higher profits.
© 2008 – 2009 Ileana Kane All Rights Reserved
Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com
Solopreneurs: Get More Clients By Making 10 Small Tweaks In Your Marketing Solutions, Part 1
I bet you’re great at what you do and you just can’t wrap your brain around the marketing thing.
You don’t need fixing and it’s not your fault. Because you’re so good at what you do, you’ve just not had the time to study the marketing part. This will be so simple and the fix is fast. You’ll make success of your small business in the snap of a finger. You’ll be able to experience marketing success in no time. I promise!
If you really want to know how to have more business, bigger success and greater satisfaction, let me show you 10 marketing solutions that will do the trick for you:
Marketing Success Solution 6: To grow your business takes DECISION, FOCUS and then ACTION! Keep your eye on the prize. Give consistent attention to your goals and to your marketing plan. Do the easiest thing first so you get a feeling of accomplishment right off the bat. You’ll gain momentum and you’ll move forward quicker, and soon you’ll be where you want to be. Consistent action EVERY single day.
Marketing Success Solution 7: Ditch the “I work with everyone” trap! That is unless you’re not ready to have the real business success you crave. Start right now and create a profile of your best client? The one you really love working with. Create a profile of that person. My friend, Lorrie Morgan- Ferrero (RedHotCopy.com) calls this your ‘tarket.’ You want to be able to distill the profile down to one person. You’ll want to look at age, gender, income level, interests, what they read and what they listen to on radio and TV. This way, when you are creating copy, a signature talk or talking with prospects, you’ll be taking your marketing message and other marketing pieces to that one person who would benefit the most from your service. Growing your business will never be easier!
Marketing Success Solution 8: You’ve tried everything. Sound familiar? You’ve tried a mailing once, maybe you put up a web site or you might have tried networking. I’ve heard this so many times. What you need to do is to stop trying (you’re throwing spaghetti against the wall) and get your plan out. Dedicate yourself to consistent action and giving your plan time to work. You’ll want to create compelling magnetic marketing. This is so your ideal client and tribe will run after you and pay you anything to help them!
Marketing Success Solution 9: You have to ask for the business. Ask and then ask again and then ask again. Remember when you were little and you wanted your parents to take you somewhere really special? So, what did you do? Ask, ask and ask again. Be diligent be bold and be consistent.
Marketing Success Solution 10: If marketing is new to you, it might seem intimidating and maybe a little scary. The fears come in and you get in your own way. I’ve been there, too! The truth is, once you get on with what you need to do, you’ll get so immersed in your business and completely forget about everything else. You’ll be in action, focusing on your clients and won’t have time to think about anything else. Think about all your clients that are changing their lives because of the value you give them. Now that’s real success.
Marketing Success Solution BONUS: When you put all this together, you have winning marketing solutions. But the problem is that most entrepreneurs get busy and stop marketing, and that in turn creates what I call the yo-yo effect in your business and in your income (of course the profits go out the window too). What you do to avoid this is to put your marketing on an auto pilot schedule. This way your marketing will stay on track and you’ll be having a flood of clients coming in the door.
Put these solutions into action and you’ll take a quantum leap forward in growing your business. You’ll get new clients, make more money and have more freedom to enjoy it all. Your success in marketing your business will become second nature and your bank account will be happy too!
© 2009 Ileana Kane All Rights Reserved
Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com
How To Warm Up Your Rapport With Audio
Are you missing out on a marketing strategy that is one of the easiest, least expensive ways to help
create relationships with your Ezine list? This tool has been a powerful tool to increase the opt-in numbers on my squeeze page but I hadn’t realized how powerful this little gem was until I started using it as a marketing strategy tool with my E-zine list.
Upon releasing my VIP coaching program, several people on my list ‘raised their hands’ to tell me they were interested in the program and to send them an application. Well, out went the applications. Several wrote back telling me that the mastermind, coaching and accountability sound great and they’d be sending the filled-out applications right back. A few days went by and two trickled in. Where were the rest of the applications? I knew my potential clients just needed a little nudge.
Normally I’d send out an email with a terrific message and would receive a favorable response and more applications but not this time. This time I wanted more of a personal message. One that spoke from my heart to theirs. Whether they registered for the program or not, there was still a relationship to build.
So, I whipped up a quick 5 minute audio and spoke to them just as if they were sitting across the kitchen table from me. The audio went out with a quick short E-zine note. The note had some terrific educational information for them with an invitation to get more information on the audio. The audio went into more detail and was a quick 5-minute message. The results? Better than I had even imagined. Many people came back with more questions, so a 15-minute consult was scheduled. By being in service to your prospective clients, it’s amazing what terrific relationships can be built. Not to mention I had more people sign up for my offering!
That’s just one way of having audio help warm up your rapport, grow a relationship and your business at the same time. Let me give you a few more tips on using this marketing strategy tool.
Audio Tip #1 — Use an audio as a follow up tool when you’re promoting one of your programs.
Audio Tip # 2 — Put up a short audio greeting on your web site or squeeze page. This gives your visitor a better sense of who you are as a person (I’ve found audio helps to get more opt-ins too).
Audio Tip #3 — Instead of giving a written free report, give your visitors a free audio. It’s a warmer more personal touch.
Audio Tip #4 — A radio personality interviewed me and I have that captured on audio. I’ll be using this as a promotional bonus.
Audio Tip #5 — I’m creating an audio testimonial for someone’s services I’ve used.
Audio Tip #6 — Use an audio for a series of lessons rather than the regular written auto responder.
Audio Tip #7 — Create a series of lessons combining a written auto responder and audio.
Audio Tip #8 — Use an audio to record your teleseminars and then you can convert these into products (audios can put money in the bank).
I’ve been using Audio Acrobat because it’s been the simplest and easiest system I’ve found. Plus their ‘quick as a blink’ customer service is consistent with a desire to really help you grow your business.
All of what I’ve been speaking of is reaching out to your prospects and clients by opening the door and letting them know you on a different level. By using audio, you’ll amplify your marketing impact, create a personal connection and in turn encourage customers to hire you. So, the bottom line? You’ll get more new clients, make more money and experience having more time while the audio will be the workhorse for you.
© 2009 Ileana Kane All Rights Reserved
Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com
13 Keys to Out Smart and Out Market Your Competition, Part 3
The easiest and simplest way to outsmart and out market your competition is to be willing to
do what 99% of your competition is unwilling to do. Here are the final keys.
7. Only Use Direct-Response Marketing – Most Solopreneurs resist using the direct-response marketing strategies. The top 5 reasons are: they think they should model the ‘Madison Avenue’ marketing; they model others who are using ineffective marketing; it takes effort to track and test
their marketing and they don’t want to take the effort ; they don’t have the knowledge base or are not aware of the ways to market for direct response; and/or they simply just don’t like to market.
Here are the 5 direct response marketing golden rules. ALWAYS: use BOLD sales copy; give an irresistible offer; have a reason to respond (act) NOW; track, measure and test your results each and EVERY time: and ALWAYS follow up and follow up again.
8. Use Your Competitors – And you say, “Why would my competitor want to help me?” Well who you think your competition is ,may in fact, not really be your competition. Let’s take the field of professional organizers. An organizer is an organizer is an organizer. Not necessarily so. I met with an organizer the other day that helps new car dealerships get organized so they can be more productive and make more sales. Wouldn’t it be to her benefit to talk with other organizers and let them know her specialty?
Another example. A friend of mine who is a realtor was talking with one of her competitors and he is planning on retiring the business after 30 years. I had her make an appointment with him to negotiate with him an introduction and endorsement to his client base, and in exchange she would give him the referral every time one of his clients sells or purchases a home through her. She gets the benefit of his 30 years of work without having to do any upfront marketing saving her time and money and he gets the benefit of knowing his clients will be well taken care of by a very capable and ethical real estate professional; he continues to make money without the work and headache after he retires.
9. Write Headlines That Pull and Propel – The headline has two jobs. The first is to create curiosity and pull in the reader and the second is for that curiosity to compel the reader to read on. It must be short enough to do its job in the least amount of words possible, and it must cater to problems that speak to your target market at a personal level, with which the reader can easily and instantly associate.
By changing my headline, I increased my response rate 525% and more.
10. Become the Expert in Your Field – One of the biggest problems facing solo entrepreneurs today, is the fact that we live in a commodity driven world. Take a look; it’s all around us. It seems as though everyone is quoting the lowest price no matter what market they are in. And the consumers are calling around shopping for prices before they will move forward on a transaction. And you want to know how to command higher prices and how to get people to call you.
Let’s take a look at the medical industry. Just look on the internet at how many doctors practice medicine. You have a whole array of doctors to choose from. If you needed to have brain surgery done who would you go to? Certainly not the general medical doctor. You would call someone who specializes in brain surgery, right. Who do you think commands higher fees?
The same applies in marketing your business in whatever industry you serve. Become the specialist and become the expert in order to command higher fees and have clients call you.
11. Reverse the Risk For Your Client – With each encounter with a prospect or a client, someone is asked to assume the risk for doing business with a company. That someone is your prospect or client. Make it easy for your client to do business with you and take on that risk. A well know graphics business owner I know does this so well. His business is a high end full-service graphic design business. He recently told me a story of having a client, who was referred to him, concerned about moving forward with purchasing his services. After questioning the client, her concern was that she would not like the finished product. Rightfully so, since the client was spending thousands of dollars on the project. My friend, being a savvy marketer, let the client know that if she did not like the finished product delivered she wouldn’t have to pay for it.
12. Sell and Sell Again – This is perfect for increasing profits. If you already have a happy and satisfied client, offer them another product that will increase a better outcome on their initial purchase. I know of some entrepreneurs that just create and/ or offer products to sell. The one golden rule is to ONLY offer products and/ or services that will give a BETTER outcome for your client.
13. Offer Bonuses – Many of you reading this have a product, service or package you offer your clients. Add a bonus to what your offering ! Bonuses can be free or low-cost as they are used to “sweeten the deal”. The main purpose of a bonus is to ethically motivate your potential client to take action and sign up for your seminar, workshop, teleseminar or purchase your product or service.
Implement these, and watch your business grow and surpass your competition. They’re easy to do and take very little time to implement. Once implemented, sit back and watch your business skyrocket. Others have and you can too!
© 2008-2009 Ileana Kane All Rights Reserved
Small business marketing expert, Ileana Kane, has laser vision for seeing the hidden profit opportunities in your business you never knew existed and the innovation to turn them to gold. If you’re looking for simple, fast and easy ways to mine for bigger profits and attract high paying clients, get your FREE Audio and all the other free goodies nobody else gets! Go now to: http://www.MillionDollarMuse.com