Posts Tagged ‘marketing your business’

Now, Imagine Your Business and Where You Really Want It To Be.

It is challenging to have the lucrative 6-figure business you really want in today’s economy. Creating exceptional premier services, programs and products is only part of the equation and the truth is it’s no longer “business as usual”.

You need real solutions that work TODAY not just theory.  

You need to know the promotions and offers that will excite your customers and have them say “YES I want to buy that!” You need more than a cartful of tricks and techniques that you’ve been told will turn prospects into clients.  You also WANT them to KEEP coming back. You want ALL of your marketing that will speak directly to your IDEAL clients. It’s just a fact that old ways of doing business just don’t work anymore.

I’m a master coach and a business marketer who has the full knowledge of what is really working NOW!  You’ll have the most current and the most up-to-date strategies, tools and tactics, so you can experience accelerated business growth. By combining your compelling vision of a rich, lucrative and successful business with a marketing plan scaled and designed to match your unique premier approach, you’ll experience the kind of results you’ve only been dreaming about until now.

My goal for you is to empower you, so you have the knowledge base to make more money, more profits and have more time to enjoy your luxury lifestyle.  Bottom line: create your lucrative high 6-fugure business!

How can that be accomplished?  I accomplish this with my proven business model that incorporates High-Level Instruction and Training coupled with Live In-Person Masterminding.

Click here to learn more about my specially designed programs. 

Pam had been excited when she first started her small business she had her marketing planned out and working her marketing plan.  Somehow her passion wained and her motivation was at an all time low.  She was losing sleep at night.

When I asked her what was wrong, she said she was doing so much marketing to promote her business and there wasn’t enough time in the day to get it all done.  By the end of  the day she was tired and her phone wasn’t ringing like it used to.  I found Pam committing the forbidden 6 marketing sins.

For many entrepreneurs, we have difficulty doing a lot of marketing without getting the return on investment with our time.  Listed below are the seven sins of marketing.  They’re so simple I’m afraid that you might dismiss it at a first glance. So give it a read. I’m sure you will get ideas how to tune-up your own marketing system.

MARKETING SIN  #1- No marketing plan.

Let me ask would you go on vacation with out  a plan?  It’s no different in marketing. Small business owners and entrepreneurs are “doers.” There is nothing wrong with that – that is why they work for themselves and get things done! But often they get so busy they lose sight of where they are going and how they want to get there.

Just by giving the name of marketing plan sounds UGH and boring just the thought of those two words are less than motivating. The fact is creating a simple marketing plan can be so easy.  Hung up on the naming your  marketing plan still?  Call it your money map!

Let me give you the first three steps of creating your money map:

MARKETING SIN #2 – You’re like everyone else.

Most small business owners just name their selves by the profession.  For an example: I’m a mortgage broker, I’m a therapist, I make jewelry.  YAWN.  It’s like looking at a herd of zebras.  There is absolutely nothing to differentiate you from the herd. But if you were the color-striped zebra; you would stand out in everyone’s mind.

Take a long look and ask yourself these top two questions.  What makes your business different?  What makes you, your services or products unique? With the explosion of  new businesses, it should be your top concern – to set yourself apart from the pack.

If you are providing an ordinary product or service it may be hard to set yourself apart based on what or how you do it. But there is one thing in your business that no one else can duplicate – YOU!

MARKETING SIN #3 – No Visibility

If no one knows who you are or what you do you will always struggle to get enough business. Networking, public speaking, publishing articles are just a few no cost ways of getting the word out.

One BIG caution.  Do NOT do what one of my clients did before they came to me. They had a meeting with a television advertising salesperson who promised them everything and of course the delivery was way less than promised.  In fact this small business owner did not receive one lead from all his efforts and money spent. (If you
do approach the radio and television advertising arena, make SURE you are working with someone who KNOWS the business.)

What every solo-prenur and small business owner needs to know about attracting all the clients they’d ever want. Here’s how to do it with EASE while having FUN and being AUTHENTIC (how good can it get).

I was taught to work hard and take one step at a time and I’d get to my goal. For awhile that did serve me and it’s only one way. What I’m talking about is day to day, striving and struggling to make incremental gains in business. It’s the path of conventional growth. What I call ladder-climbing instead of leap-frogging. What I’m asking of you is to be open to stop accepting present circumstances and being content with incremental growth in your business.

Take a risk on going for unconventional success by going the route of unconventional approaches.

Go for a breakthrough! A quantum leap!

Focus On The End Result

Start first with a crystal clear vision (dream) of the outcome you want. Create a strong

focal point for yourself and your business. Go ahead and visualize your arrival – just as

if you were a runner reading yourself for a race. Forget the how! The answers will come to you like simple and streamlined solutions. No forcing necessary – stay out of your own way and let it occur. Now for you perfectionists, forget making the perfect plan, forget getting everything neatly organized and eliminating the risks. Be willing to be with ambiguity, confusion or chaos. All that you’re doing is what Columbus did. He sailed into uncharted territory. Just keep your focal point of where you’re going to land!

Light The Fire In Your Heart

Passion is the single element that will energize the soul, fill the spirit and put fire in your heart. Go with your burning desire of the fire in your heart and you will never be let down. In order to allow this to happen, shift the limits on your thinking and give yourself the permission to carry you past the point of wishful thinking and halfhearted effort.

Employ New Behavior

If you want unconventional success, be willing for the unconventional approaches.

Accelerate your achievement, rapidly employ the new behaviors. Otherwise, more of the same gives more of the same. So, if you lean on the dependable behaviors from the past they turn into major obstacles to your future success. To have a business without boundaries your must think without boundaries. Trying harder will take you down the path to burnout. Hint more effort isn’t the answer. Get uncomfortable and go for it!

Ditch the Doubt!

Imagine a new definition of rational thinking. What if rational thinking is the same as skepticism. The truth is doubts are the product of habitual thinking not accurate thinking.

Put the old inhibiting ideas aside (just in case you may want to pick them up again at some other time. Try on accurate thinking. Imagine for a moment you could double your income or even triple your income in less than a year. Suspend your disbelief from what’s probable to believing in what’s possible.

Ready Fire Aim

In the ready, fire, aim strategy getting ready is the con game you’re playing with yourself.

If you wait to get all prepared, organized and perfect – you’ll never get there. Taking action is an act of faith. Once you take a step, the next step will appear. Your dreams will begin to crystallize into your reality when pursued – how cool is that!

Breakthroughs In Action

Ready to take a shortcut? Have you ever felt resistance to something that you want to take action on? Then you don’t take action and you resist the resistance. Ready to change? Make a list of all that you are resisting. The next thing to do is to take action on each one. Go ahead try it…you’ll be pleased