Posts Tagged ‘marketing ideas’

Now, Imagine Your Business and Where You Really Want It To Be.

It is challenging to have the lucrative 6-figure business you really want in today’s economy. Creating exceptional premier services, programs and products is only part of the equation and the truth is it’s no longer “business as usual”.

You need real solutions that work TODAY not just theory.  

You need to know the promotions and offers that will excite your customers and have them say “YES I want to buy that!” You need more than a cartful of tricks and techniques that you’ve been told will turn prospects into clients.  You also WANT them to KEEP coming back. You want ALL of your marketing that will speak directly to your IDEAL clients. It’s just a fact that old ways of doing business just don’t work anymore.

I’m a master coach and a business marketer who has the full knowledge of what is really working NOW!  You’ll have the most current and the most up-to-date strategies, tools and tactics, so you can experience accelerated business growth. By combining your compelling vision of a rich, lucrative and successful business with a marketing plan scaled and designed to match your unique premier approach, you’ll experience the kind of results you’ve only been dreaming about until now.

My goal for you is to empower you, so you have the knowledge base to make more money, more profits and have more time to enjoy your luxury lifestyle.  Bottom line: create your lucrative high 6-fugure business!

How can that be accomplished?  I accomplish this with my proven business model that incorporates High-Level Instruction and Training coupled with Live In-Person Masterminding.

Click here to learn more about my specially designed programs. 

Whether you’re selling a product or service, the 5 tips below are your keys to writing great copy that communicates and persuades… to get results! These guidelines can apply to Web copy, e-mail, sales letters, brochures, direct mail, and more. As long as your goal is to elicit a reaction from your reader, you’ve come to the right place.

Tip 1. Tune into that well known radio station WIIFM.

Many entrepreneurs talk endlessly on and on about how great their business is and what great their products they have. Hello? Client, anyone? What’s your prospect or client thinking, “So, what? What’s in it for me?” Start being client centered. If you can, talk with some of your current clients and ask them:
1) why they chose you, and
2) what they get out of your product or service.

Tip 2. Put your focus on the benefits.

Way too many small biz owners get so into the fact that their product or service offers a lot of neat features is great, but what do they DO for your customer? Do they cover the BIG 4? 1) Do make her money? Save her money? Save time? Avoid effort? Think about what your clients are REALLY looking for.

Now, what does a life insurance agent sell? Policies?

Nope — peace of mind. (You’ve got it NOW.)

Tip 3. Draw them in with interest.

The first thing your prospect or client hears can mean the difference between success and failure. have an interest (your clients interest) based conversation. Forget the jargon because most offend those conversations aren’t effective. There are many ways to have an attention holding conversation. REMEMBER to make it the conversation client centered — no one gives a hoot about your company. So if you are a financial adviser don’t talk with a prospect about what a new amazing financial program you have. Instead talk with them about turning their finances around in 30 days! Make sense?

Tip 4. Nix the buzzwords.

Avoid industry jargon and buzzwords — stick to the benefits. An easy way to weed out buzzwords is to think of dear old Grandma listening to your conversation. Would she get it? If not, clarify and simplify. (Unless your target audience is a business audience then you’d want to upscale your conversational style and upscale your words.)

Tip 5. Use client’s stories as OFTEN as you can.

Let your prospects know they won’t be the first to try you. Give results-oriented stories from your clients who have benefited from your product or service. Give your clients names (as long as you have permission to use their name). Your prospects and clients want to know they’re not the only one. HINT: Use this magical sentence. “I have a client just like you” and go on and tell the story).

© 2008-2010 Ileana Kane All Rights Reserved.

**If you would like personalized coaching to assist you in overcoming your obstacles, email Ileana at ileana@ileanakane.com for further details. © 2010 Ileana Kane   All Rights Reserved

 Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:

 Ileana Kane, CEO of Ileana Intl, teaches Enterprising Entrepreneurs how to express their true value and get paid what they are worth. Her products and services show you how to make more money, save more time while enjoying the freedom in your business. 

Get your FREE audio: www.ileanakane.com

 Passionpreneurs ® love creating and the idea of “having a business plan” and more often than not they struggle with how to design one.  Why?  They are so passionate about what they do they have a steady stream of ideas swimming around in their brain. The designing and planning process can feel complicated and overwhelming.  And if they do start a plan they wonder what do I do and what order do I do it in.

Does this sound familiar? Well as a creative and passionate entrepreneur I’ve figure out how to honor the balance of my divine feminine and still meet my implementation and financial goals in an authentic, graceful and elegant way.

Because I cam from a strong corporate background (with all the reports, spread sheets, charts and graphs), I had to find a different way because that just didn’t work for me any more. Imagine putting your design plan on just one or two sheets and away you go  As I realized it’s not the amount of sheets that’s important it’s what really goes on the 2 sheets that counts! 

Here are 5  simple steps to keep your energy, passion and life in balance when you design your business plan:

Step #1 Ditch the extra baggage and let go of the old goals you really don’t want anymore.  

Too many times passionate entrepreneurs (I call these people Passionpreneurs®) hold onto dreams, goals or visions they once had and they really don’t want that goal anymore. And if we hold onto something that  is not in harmony with who we are now and our gifts we’re bringing to the world, it brings up a lot of guilt and we end up wasting our energy resources on hanging onto old dreams. Be conscious of all the old dreams, goals or vision you really don’t want to bring to fruition anymore. By doing this you’ll end up not having to give focus and energy on what you don’t want in your life and will be successful in creating more energy and room for what your really want in your business and your life.  To create a new you need to create from the new you! 

One of my early mentors had me write a list of all the goals I didn’t achieve the year before and cross off of my list what I didn’t want to carry forward into the new year.  

Step #2 Create a new vision and design your plan focused on your gifts and calling.

I hear too many times Passionpreneurs ® don’t think they can make money from what they know now.  Because something that comes so easy and nature to us we don’t realize that there are a lot of people who would pay dearly to learn from us.  The secret to ‘living your true wealth’^(TM) is hidden in your gifts and calling.

Step #3  Your new business design needs to be dynamically in balance.

It’s easy to create a business plan that is so packed with all of the to do’s there is no room for the real creation of the Divine Feminine spirit which is rich with ideas, creativity and inspiration to complement the plan. But if not properly directed the energy this part of you provides can easily get diluted, with nothing concrete to show for it. You need the strength of the masculine, which loves to implement, on your side to put your brilliant creative ideas into action

Step #4  Put time aside to reflect, review and assess the actions you’ve been taking

I’ve seen way too many entrepreneurs leave out this very valuable step and end up suffering by getting off track and being disappointed in the outcomes they’ve produced. Every Friday set aside some time to look at what you’ve completed, your gross revenues and what’s working really well.  Then look forward to the next week and see if you need to make any adjustments in your plan.  Also, set aside times to look at where you are in relationship to your quarterly goals and revenues (trust me you’ll be glad you did!).  Your numbers hold keys to what to do next.  This time is about having your vision come to reality and serving all the people you really want to serve.  At the end of the month set aside more time, you want to do the same exercise as above and in addition to looking at your gross receipts look at your how profitable you’ve been.

If you start to not feeling good about your numbers, that is not what this is about.  This is about looking at what’s working and what’s not working.  Stay neutral with this exercise because the numbers are there to inform you.

One of the best things I ever did for my business is find a mentor and a mastermind group. 

Step #5  Look to see where you are with your mindset.

As entrepreneurs we work alone most of the time and it’s easy to get into a fearful and scarcity mode.  When you are looking at your business gross receipts for step #4 if you are making the same money you made last year your creating form your old thinking and beliefs.  So, look at adopting one new mindset or belief into your work and into your life.

Keep Your Business Design Simple and Celebrate OFTEN!

By keeping your business design simple and celebrating often, you allow all your energy to focus on creating the outcomes and results.  That translates into serving and helping more people in a much bigger way than you would normally do and you get to allow the rewards to flow right back to you.

To really have a Fun, Fabulous and Rich ^(TM) Business you must practice the KISS (Keep It Simple Sexy) formula

 © 2008-2010 Ileana Kane
All Rights Reserved  
Do you want to use this article? Of course, you can. Just use the following blurb along with the reprint of the article:  

 Ileana Kane, CEO of Ileana Intl, helps Enterprising Entrepreneurs express their true value and get paid what they are worth while moving away from trading  ‘dollars for hours work.’  Her products and services show you how to make more money, save more time while enjoying the freedom in your business.  For your FREE audio: www.milliondollarmuse.com

 

It’s really challenging to offer only one way to work with you because it’s an all or nothing proposition to the prospect.  Prospects want to be able to choose what program(s) fit their needs.  I had Jo Ann offer service packages to her clients.  Then we looked at creating a packaged product for prospects and clients. This gave her passive income.  Next, we looked at offering a full day with her for her high end clients. The next thing I’m having her put into place is to get a bigger presence on the internet.

This was a great start for Jo Ann and it gave her a way to enroll prospects in here services more often And a way to have prospects that didn’t have the money right now to still work with her .  Once we put those systems into place Jo Ann’s business turned around fast!
 
Having more than one income stream will get you to your 6 figure income (and beyond). You’ll have more fun, joy and satisfaction in your business.

If you need to know how to make more money through increased sales in your marketing business, this article is for you. More sales is what everyone wants and needs, but getting them takes making a practice of certain things. We will be covering five of the most important ways to achieve your goal of more sales. 

1. You want people to remember you and your business, so be unique. If your site looks like everyone else’s, you will be lost in the crowd. Have something on your site that will stand out and be remembered. An unusual, eye-catching graphic can do this very well. A good example would be a zebra with rainbow colored stripes. Such a zebra is different from all the other zebras, so it will be remembered. 

2. Give value upfront. That’s right. Give to get is one of the best marketing strategies around. But remember, it has to be something that has value. If it lacks value, it can backfire and cost you sales instead of increasing sales. The reason for giving good value first is that it builds trust in your business. People trust businesses that give them something that is useful to them and they are more likely to buy your products as a result. 

3. Network with others to get new leads.  Networking can be one of the best ways of expanding your sales prospects available to you. Of course, you have to network with the right people. It doesn’t do any good to network with large corporations if you’re targeting the small business owners. Find the right group to network with that targets the same or similar market and your sales prospects can be greatly enlarged. Good marketing is often about having the right connections. 

4. One marketing mistake many people make, is going it alone. When you are in business, even if you are not new to it, having the mentorship of someone who is very successful will help make your business more successful, too. So find someone whose success you would like to emulate, and see if you can arrange for that business owner to be your mentor. Some businesses offer a mentoring program. 

5. Establish yourself as an expert in your field. Just because you offer a certain product for sale doesn’t mean people will see you as an expert. You need to show yourself as one. This can be accomplished by posting in forums relevant to your product, creating a blog, submitting articles to directories, sending out a newsletter with relevant information about the field your product is in. You can also form an alliance with others in your field, especially with those who already are known as experts. If you have an opportunity to speak at an event in your field, try to do so. Good public speaking is an excellent way to show your expertise in your field. 

You can make the most of your business using the ideas above. They are time tested and have worked for businesses of every size and type. They will work for you, too. 

Implement them into your marketing strategies and you will see increased sales putting more money in your pocket. 

© 2009 Ileana Kane  All Rights Reserved

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete tag with it:
 
Ileana Kane, The Million Dollar Muse, helps coaches, consultants, entrepreneurs and helping professionals put their business on the fast track to getting new clients, making more money, having more freedom to enjoy it all. Find out how to uncover hidden profits in your business. For your FREE Audio and FREE Money, Marketing and Mindset tips go now to http://MillionDollarMuse.com

If you need to know how to make more money through increased sales in your marketing your small business, this article is for you. More sales is what everyone wants and needs but getting them takes making a practice of certain things. We will be covering five of the most important ways to achieve your goal of more sales.

1. You want people to remember you and your business, so be unique. If your site looks like everyone else’s, you will be lost in the crowd. Have something on your site that will stand out and be remembered. An unusual, eye-catching graphic can do this very well. A good example would be a zebra with rainbow colored stripes. Such a zebra is different from all the other zebras, so it will be remembered.

2. Be generous and give value upfront. That’s right. Give to get is one of the best marketing strategies around. But remember, it has to be something that has value. If it lacks value, it can backfire and cost you sales instead of increasing sales. The reason for giving good value first is that it builds trust in your business. People trust businesses that give them something that is useful to them and they are more likely to buy your products as a result.

3. Networking with others to get new leads. Networking can be one of the best ways of expanding your sales prospects available to you. Of course, you have to network with the right people. It doesn’t do any good to network with large corporations if you’re targeting the small business owners. Find the right group to network with that targets the same or similar market and your sales prospects can be greatly enlarged. Good marketing is often about having the right connections.

4. One marketing mistake many people make is going it alone. When you are in business, even if you are not new to it, having the mentorship of someone who is very successful will help make you business more successful, too. So find someone whose success you would like to emulate and see if you can arrange for that business owner to be your mentor.

5. Establish yourself as an expert in your field. Just because you offer a certain product for sale doesn’t mean people will see you as an expert. You need to show yourself as one. This can be accomplished by posting in forums relevant to your product, creating a blog, submitting articles to directories, sending out a newsletter with relevant information about the field your product is in. You can also form an alliance with others in your field, especially with those who already are known as experts. If you have an opportunity to speak at an event in your field, try to do so. Good public speaking is an excellent way to show your expertise in your field.

You can make the most of your business using the ideas above. They are time tested and have worked for businesses of every size and type. They will work for you, too. Implement them into your marketing strategies and you will see increased sales putting more money in your pocket.

© 2008 Ileana Kane.

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? Of course you can, as long as you include the following with it: Ileana Kane founder of “Turn Your Passion to Profit Marketing Breakthrough System” publishes a weekly Ezine ‘Opportunities on Marketing & Success for Your Small Business’. If you’re ready to take your business to new heights with ease and your ready make more money, have more profits and more time off. Get your FREE Audio ‘Turn Your Passion To Profit” in 5 Proven Simple Steps. Go now to: www.milliondollarmuse.com.