The real key to a thriving business is sharing the value we offer in our products and     services to our customers.  Knowing the value of what we offer will lead to getting paid
what you are worth.

Charging what you are worth is a simple two-step process.  The first step is to know the value of the results you deliver and the second step is to know that your are absolutely worth it. The value of what you offer is perceived by your clients and your pricing is perceived by you.  

The biggest mistake I see entrepreneurs make is they try to describe what they do. 
       
Describing what you do leads you down the path of using features. Trust me, your clients do not care about the features.  

Let me give you an example of features.  Let’s say you are a coach.  When coaches are  new to growing their business, they normally tell you how many sessions you will get with them and how long the sessions last.  Yes, at some time, your client will need to know this but not at the beginning of your conversation.  Just remember in the above example this is not a benefit or a result of what you do for them. 

What you want to do, is let them know the results they will get. 

Let’s take the same example of the transition coach. What you want to talk about is how, at the end of 60 days, your client has a clear plan describing what they want to do and how they will make their transition.  

See the difference between the features (the number and time of sessions) rather than the end result?  

Keep focused on the remarkable results and you will start seeing a big difference in getting more clients (and higher paying clients).

Your business in action: 

Think about what you really do for your clients in the end and what’s in it for them.  
   
Then write out a long list of benefits and results.

© Ileana Kane All Rights Reserved 

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 Ileana Kane, CEO of Ileana Intl, helps Enterprising Entrepreneurs express their true value and get paid what they are worth while moving away from trading  ‘dollars for hours work.’  Her products and services show you how to make more money, save more time while enjoying the freedom in your business.  For your FREE audio: www.milliondollarmuse.com